Pasalubong, a cherished Filipino tradition, is more than just bringing home souvenirs. It’s a heartfelt gesture of love and thoughtfulness that connects families and friends across distances. This practice embodies the spirit of giving and sharing, encapsulating the warmth and hospitality that Filipinos are known for. As you explore the vibrant culture of the Philippines, understanding pasalubong will give you deeper insights into the Filipino way of life and how it continues to strengthen bonds among loved ones.



  1. Introduction
    • Definition of pasalubong
    • Significance in Filipino culture
  2. The Tradition of Pasalubong
    • Historical background
    • Evolution of pasalubong over time
  3. Popular Pasalubong Items
    • Food items and delicacies
    • Handicrafts and local products
  4. Pasalubong Shopping Destinations
    • Famous markets and stores
    • Tips for choosing the best pasalubong
  5. Pasalubong and Best Friend Goodies
    • How Best Friend Goodies exemplifies the pasalubong tradition
    • Signature products of Best Friend Goodies
  6. Conclusion
    • Recap of pasalubong’s importance
    • Encouragement to embrace the tradition
  7. FAQs
    • Common questions about pasalubong

The Tradition of Pasalubong

Pasalubong, a term that means “something for when you welcome me,” is an integral part of Filipino culture. It’s a way of showing loved ones that they are remembered, even when miles apart. This tradition dates back centuries, rooted in the communal and familial nature of Filipino society.

Historical Background

Historically, pasalubong originated from the practice of early Filipino traders and travelers who brought back goods from their journeys. These items were often rare or exotic, symbolizing the far-reaching connections and adventures of the giver. Over time, this evolved into a more personal and intimate gesture, where the thought and effort put into selecting the pasalubong became just as important as the item itself.

Evolution of Pasalubong Over Time

In contemporary times, the essence of pasalubong remains unchanged, though the items have diversified. From traditional sweets and delicacies to modern gadgets and apparel, the range of pasalubong reflects the dynamic and evolving tastes of Filipino society. Despite these changes, the core value of pasalubong—expressing affection and thoughtfulness—continues to thrive.

Popular Pasalubong Items

The variety of pasalubong is as diverse as the Philippines itself. Different regions offer unique items that reflect their local culture and specialties.

Food Items and Delicacies

Food is the heart of pasalubong. Filipino delicacies like dried mangoes, ube (purple yam) products, and pastillas de leche are perennial favorites. Each region has its specialties; for example, Bicol is known for pili nuts, while the Ilocos region is famous for Vigan longganisa and bagnet.

Best Friend Goodies (BFG), based in Mindanao, exemplifies the essence of pasalubong through its range of ready-to-eat products. Known for their delicious and nutritious offerings, BFG provides a taste of home, perfect for pasalubong. Their variety of ready-to-eat goodies and drink products are developed with health, nutrition, safety, quality, stability, and convenience as priorities.

Handicrafts and Local Products

Handicrafts also make for excellent pasalubong. Items like woven bags, handcrafted jewelry, and local textiles showcase the artistry and craftsmanship of Filipino artisans. These products not only serve as beautiful gifts but also support local economies and preserve traditional crafts.

Pasalubong Shopping Destinations

Finding the perfect pasalubong can be an adventure in itself. The Philippines offers numerous markets and stores dedicated to pasalubong shopping.

Famous Markets and Stores

Markets like Divisoria in Manila, Aldevinco Shopping Center in Davao, and Salcedo Market in Makati are popular destinations for pasalubong shoppers. These places offer a wide range of products, from food items to handicrafts, ensuring that there’s something for everyone.

For those visiting Mindanao, Best Friend Goodies provides a curated selection of local delicacies. Their products are a testament to the rich culinary heritage of the region, making them ideal for pasalubong.

Tips for Choosing the Best Pasalubong

When selecting pasalubong, consider the preferences and tastes of your recipients. Opt for items that reflect the local culture and uniqueness of the place you visited. Always check the quality and authenticity of the products, especially when buying food items.

Pasalubong and Best Friend Goodies

Best Friend Goodies (BFG), based in Mindanao, has embraced the pasalubong tradition by offering a range of high-quality, ready-to-eat products. Their commitment to quality and innovation has made them a trusted name among locals and visitors alike.

How Best Friend Goodies Exemplifies the Pasalubong Tradition

BFG’s products are designed to provide a “taste of home” that’s both convenient and nutritious. By partnering with institutions like the Department of Science and Technology (DOST) and the Department of Trade and Industry (DTI), BFG ensures that their offerings meet the highest standards of quality and safety. This dedication makes their products perfect for pasalubong, as they bring a piece of Mindanao to loved ones wherever they are.

Signature Products of Best Friend Goodies

Some of BFG’s signature products include their RTE meals, which are perfect for busy individuals and families. These meals are not only delicious but also packed with nutrients, ensuring that recipients get the best of both worlds. Additionally, their range of complementary goodies and drinks offers something for everyone, from sweet treats to refreshing beverages.


Pasalubong is more than just a gift; it’s a symbol of love, thoughtfulness, and the rich cultural heritage of the Philippines. Whether you’re bringing home local delicacies or handcrafted items, the tradition of pasalubong strengthens bonds and keeps connections alive. Best Friend Goodies exemplifies this tradition through their high-quality, ready-to-eat products that offer a taste of home. Embrace the pasalubong tradition and share the warmth and hospitality of Filipino culture with your loved ones.


  1. What does pasalubong mean? Pasalubong is a Filipino term for souvenirs or gifts brought home for loved ones after a trip.
  2. What are popular pasalubong items? Popular pasalubong items include local delicacies like dried mangoes, ube products, and handicrafts such as woven bags and jewelry.
  3. Where can I buy pasalubong in the Philippines? You can buy pasalubong at markets like Divisoria in Manila, Aldevinco Shopping Center in Davao, and from specialty stores like Best Friend Goodies in Mindanao.
  4. Why is pasalubong important in Filipino culture? Pasalubong is important because it symbolizes thoughtfulness and the desire to share a part of one’s journey with loved ones.
  5. What makes Best Friend Goodies a great choice for pasalubong? Best Friend Goodies offers high-quality, ready-to-eat products that are nutritious and convenient, making them a perfect choice for pasalubong. Their commitment to quality and innovation ensures that you’re giving the best to your loved ones.
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